In the past, the general consensus is that your business needs to be on Facebook. This mindset could be changing, especially for small business owners who jumped on Facebook early. Since Facebook changed their algorithm some time back, your post’s ability to reach fans has become more difficult – unless you’re willing to pay for it.
Months ago, you could see that your post reached all or at least hundreds of your fans. Today that number could be in the single digits. So, try explaining the cost-effectiveness of reaching 9 fans to a small business owner with no budget and every minute of their day valuable.
This has got to be great news for Twitter and those who prefer Twitter over Facebook. While your fans can still see all of your Facebook posts by going to your page, you can still reach all of your fans on their page with a tweet. If your business isn’t on Twitter, now’s a good time to take a look at it. Check out the information graphic below courtesy of Twitter for Business.