We’ve always heard, “you have to spend money to make money”. Well, that doesn’t always apply to marketing. If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers. There are hundreds of ways to acquire them without spending a dime.
A few months ago, I turned down a project with a substantial budget–around $10K. Well, $10K is quite substantial for the clients we typically work with. Anyhow, the prospects told me that their biggest problem was their website. I’m sure I could have taken on the project and created a new website that looked great, and the client …Read More
When it comes to creating a new website, clients tend to be the least familiar with the development phase – the actual building and coding of the site itself. Unfortunately, this unfamiliarity often leads to confusion once the development process has begun. Clients come in with certain expectations – on timeframes, deliverables and costs – and when …Read More
If you’re not using video marketing, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive …Read More
We still get requests posed to us from time to time where a client wants to auto play music or a video on their website. I get the fact that a video may contain something you want the potential customer to know right away or you may want music to set the mood while the visitor looks …Read More
There are lots of agencies and freelancers offering websites that range from $5 to arm+leg. So how much can you expect to pay for yours?
Are you looking to supercharge your social media marketing efforts? There’s only so much you can do on your own so you may need to call in some help.
Investing in a new website can be a very expensive proposition. Before you settle on a website development firm, make sure you know what you’re getting into!
In the past, the general consensus is that your business needs to be on Facebook. This mindset could be changing, especially for small business owners who jumped on Facebook early. Since Facebook changed their algorithm some time back, your post’s ability to reach fans has become more difficult – unless you’re willing to pay for it.
I recently had a conversation with a client that very well knew the value of putting news update about their company online, but didn’t want to make that a focus of her website, especially on the homepage. The advantages of blogging (or as some people call “news”) as part of a content marketing strategy are clear for …Read More