I recently had a conversation with a client that very well knew the value of putting news update about their company online, but didn’t want to make that a focus of her website, especially on the homepage. The advantages of blogging (or as some people call “news”) as part of a content marketing strategy are clear for all to see (we hope). But the way you go about it may be about to change.
The infographic below from Social Marketing Writing gives you 13 blogging statistics you probably didn’t know. Some of these were an eye opener for us as well, particularly point number 3 about how much traffic increases once you reach 51 or more posts. Increased traffic can make a huge dent in your SEO efforts.
Do any of these stats make you want to change your strategy?