If you’re not using video marketing, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.

It’s important to remember that while video marketing can be very effective, it should be used to supplement quality content – not as a sole means of providing content. The most successful websites out there use a combination of video, articles, quality SEO, and pictures to reach their audience – and by successful I mean the ones that rank the highest, have a quality base of subscribers, and actively engage their audience so that people keep coming back to hear what they have to say.

The best part about video marketing content development is that it allows you to be original with what you have to say – you don’t have to just film yourself talking to a camera. For instance, you can demonstrate a product, create a narrated slideshow presentation, or compile customer testimonials into a movie montage.

We must admit, that after doing this for a few clients we’re just now jumping on board with this ourselves and have a project in the works. Check out this infographic and decide if it’s time to add online video to your site and marketing efforts.

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