Brand Consistency is Important

With so many channels available for brand promotion, it’s easy for companies to lose sight and have inconsistent messaging and design, especially if different people are updating these channels.  This makes it confusing for potential (and even current) customers.  An average user will decide in the first 10 seconds of visiting a page if it’s what they’re looking …Read More

Questioning Your Potential Web Design Company

A great website is more than great design.  It also needs solid development if you want it to function properly, support your content and ensure your message gets across accurately. When creating a new web presence, many people tend to only focus on the design – the front-end, customer-facing product.  While the front-end is certainly important, it’s …Read More

Cheap Website Vs Custom Website

As a website design firm we get the quote often, “but I can build a website for free using this online editor”.  They have surely seen the commercials or read online about how easy it is to “build your own website within minutes”.  We consistently tell these customers that in web design, you will always get what …Read More

Acquire Customers With No Marketing Budget

We’ve always heard, “you have to spend money to make money”.  Well, that doesn’t always apply to marketing.  If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers.  There are hundreds of ways to acquire them without spending a dime.  

A Website Alone Will Not Improve Your Business

A few months ago, I turned down a project with a substantial budget–around $10K.  Well, $10K is quite substantial for the clients we typically work with.  Anyhow, the prospects told me that their biggest problem was their website.  I’m sure I could have taken on the project and created a new website that looked great, and the client …Read More

5 Secrets that Every Web Development Firm Should Tell You

When it comes to creating a new website, clients tend to be the least familiar with the development phase – the actual building and coding of the site itself.  Unfortunately, this unfamiliarity often leads to confusion once the development process has begun. Clients come in with certain expectations – on timeframes, deliverables and costs – and when …Read More

13 Blogging Statistics That Will Make You Change Your Strategy Immediately

I recently had a conversation with a client that very well knew the value of putting news update about their company online, but didn’t want to make that a focus of her website, especially on the homepage.  The advantages of blogging (or as some people call “news”) as part of a content marketing strategy are clear for …Read More

Rescue Your Site from a Bad Web Designer or Host

From time to time, I get emails from potential clients asking me if it’s possible to move their website from an errant web designer or a bad web host without the cooperation of that person or company. This may happen because the web developer or web host has refused to relinquish control of the site when asked …Read More